Airtel and Manchester United Launch club Mobile app across Africa


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·              Airtel customers get exclusive, extra content for free via the application

·                  Mobile Application is available for free download on iOS and Android here             http://bit.ly/1kCaQIE

 

Nairobi, Kenya, March XX 2014 – Bharti Airtel (“Airtel”), a leading telecommunications services provider with operations in 20 countries across Asia and Africa and popular  English football club Manchester United  have announced details of a new mobile application  designed to get its energetic fans in Africa closer to the club.

Manchester United’s new Club application offers the most comprehensive mobile access available, giving fans the latest club news, exclusive videos, match highlights, live in-game updates, player profiles and much more – all of which is exclusively free for Airtel Africa’s subscribers.This app is available free to download now from iOS and Android, with extra exclusive content available to Airtel subscribers for free.

This new app joins a growing collection of ways for fans to get the latest news, views and information from the Club. In summer 2013, Manchester United became the fastest sports organization to reach one million followers on Twitter and Google+ and is credibly known to be the fastest growing Premier League club on Facebook, Twitter and Instagram. This also allows the customers engage with their favorite club.Airtel seeks to provide innovative products that add value to customers and the launch of this application is in line with this through supporting various passion points.

Mr. Andre Beyers, Chief Marketing Officer of Airtel Africa, commenting on the launch of the Club app: “Football is one of the biggest passion points for many Africans and we look for innovative ways to provide value to our subscribers.Manchester United’s Club App will offer exclusive free content for our subscribers over the normal content that will be pushed through this App. The launch of this application goes on to further cement our partnership with Manchester United Football Club and we look forward to hosting this application on our mobile network allowing fans to get closer to their favorite club.”

Group Managing Director, Mr. Richard Arnold, commented: “The launch of the mobile app with Airtel Africa represents another step forward for Manchester United, and is a fantastic and fascinating way for our followers to stay in touch with what’s happening at the Club.  With nearly 147 million followers across Africa, we’re delighted that our regional partner Airtel Africa is helping us to get even closer to our fans.”

Airtel and Manchester United’s partnership has brought together football fans in Africa and now this app is a platform where they can engage with the football club further.  Manchester United is also involved in the Airtel grassroots football program, Airtel Rising Stars for boys and girls under the age of 17 which is in its third year. The Airtel Rising Programmers gained support from Manchester United through provision of professional coaches to train the young stars during soccer clinics.

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About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 287 million customers across its operations at the end of December 2013. To know more please visit, www.airtel.com

For more information contact:

Michael Okwiri

Vice President, Communications, Airtel Africa

Email:  Michael.Okwiri@africa.airtel.com

 

 

 

 

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