SAMEER BOOSTS ITS PRODUCT PORTFORLIO WITH NEW VARIANTS TO MEET GROWING DEMAND FOR MILK IN UGANDA


 

             …as Fresh Dairy whole milk and full cream milk getextended shelf life.

Kampala, 6th May, 2014: Sameer Agriculture and Livestock Ltd (SALL), the makers of Fresh Dairy milk have today unveiled two new variants of the Fresh Dairy brand that will cater for the ever increasing demand for milk in Uganda.

The new variants of whole milk and full cream milk will now have an extended shelf life of 30 days from the normal 3 days thanks to new technology employed by Sameer that will see them have zero bacteria.

The packaging has multiple layers with hermetic sealing that gives no chance for bacteria to survive hence its ability survive for up to 30 days.

Making the announcement at their head offices in Industrial area in Kampala,SALL’s Business Head Mr. Sudhir Mathulla said that the innovative move has been spurred by the growing demand for milk and convenience of the longer shelf life with no refrigeration.

“The move is intended to simplify the lives of our consumers.They do not have to worry about contamination of the milk anymore because the milk is heated under sterile conditions,” Sudhir said.

The new variants are available in a half litre poly pouch at UGX 850 in all retail centers.

Sameer Agriculture and Livestock Limited answers today’s fast-paced consumer demands by launching fresh milk with a longer shelf life onto the Ugandan market with the aim of bringing to the fore the goodness in milk.

“Milk and dairy products are important in diversifying an individual’s diet. They are nutrient compressed and provide high quality protein and micro nutrients in an easily absorbable form. These benefit both nutritionally vulnerable people and healthy people when consumed in appropriate amounts, “added Mr.Sudhir Mathulla.

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