Airtel Uganda unveiled the judges that include one of Uganda’s finest singers Angela Katatumba, producer and singer Washington and Fat Boy, a radio personality to listen to each of the received entries and decide who will win the one hundred million shillings grand prize of the Airtel Trace Music Star competition.
Airtel Trace Music Star is an Interactive Voice Response (IVR) based music competition, born by Airtel, in partnership with international music video channel – Trace, designed to create a robust platform for Airtel subscribers to achieve their dreams of becoming the next big music star in Uganda, and possibly across Africa and the world.
Speaking at the unveiling ceremony,Prasoon Lal, Marketing Director, Airtel Uganda said he was very excited about this opportunity to unveil Uganda’s biggest music talent.
“Over the two months, we have given all our subscribers a chance to participate in a global singing competition without having to go through the pressure of standing in front of a crowd,” commented Prasoon. “With Airtel Trace Music Star, our subscribers can try out their singing talents through their mobile phones from the comfort of any location they choose,” he added.
As a pan-African initiative, the Airtel Trace music competition is designed to be held simultaneously in other African countries, where Airtel operates. The winners from each participating country will then compete in a televised pan-African grand finale, where the African champion will win a trip to the USA to be mentored by megastar, Akon, for a period of two weeks, in addition to a professional music video and a record deal with Universal Music.