The champions’ league tournament is a worldwide anticipated football event and the most prestigious club competition in European football. 2015, marks Heineken’s ninth-consecutive year of UEFA Champions League sponsorship.The Dutch brewer is a keen sponsor of global sports tournaments and unlike other industry players steers clear from sponsoring specific teams.
As Europe’s best football teams fight it out for on-pitch glory, Heineken has kicked off its new UEFA Champions League campaign “Champion the Match” – offering fans the chance to create a great match night for them and their friends, and ensure they don’t just watch the match but instead champion it!
The premium brewer’s new campaign launch also incorporates a digital platform, #ChampionTheMatch that supports fan behaviour of using social media platforms to talk about the game, which stretches through pre-game build up, the action itself and into the post-match debate – with highly engaging and shareable content created throughout.
In a speech presented by the country manager Mrs Juliana Kaagwa affirms “In the coming months before the UEFA finals, we will also be introducing the UCL bottle. This iconic bottle will be specially packaged for all football fans and will be available at select viewing outlets where our UCL campaign dubbed Champion The Match will be viewed. Our consumers in Kampala, Mbale and Mbarara should look for our activation nights where they are eligible to win Heineken goodies at Legends, Trends, Red Roosters, The Heat and Club El Tangia”
In addition to the digital campaign, consumer activities for the for the 2nd leg of round of 16 knockout phase will run in outlets in and around the city with the headline promotion giving Ugandan fans the chance to win exclusive Heineken merchandise – including to the Final show down on 6thJune 2015.
The campaign aims to drive broader appeal of match nights, by not only having live match views but also adding a first-class experience for Heineken consumers. In a statement released to news rooms, The General Manager of Heineken East Africa Uche Unigwe noted that, ‘‘With surprising Heineken twists, fans will have the tools to create a truly memorable match night experience every match week until the Final itself.’’ He further stated, ‘‘Fan match days are important and at Heineken we want to encourage fans to create the ultimate match nights whether watching the match from home or at the sports bar with their friends.’’