Launched in 2014, the Digital Impact Awards (Africa) honor organizations for providing and using digital infrastructure to transform lives and further digital inclusion across Africa. This year, winners were determined by a combination of the DIAA jury votes, research results and public votes – and announced at the award ceremony held at Kampala Serena Hotel on August 17th 2016. Jumia achieved victory as Best E-commerce Service for Africa 2016, firming its position as market leader against competitors such as OLX and Konga, who were also nominated.
Jumia Group Co-CEOs Sacha Poignonnec and Jeremy Hodara have emphasized that “Jumia was founded with a belief that internet can improve lives in Africa, by enabling customers and sellers to meet in one common market place and transact easily with a few clicks. Our platform allows customers to choose from a variety of products while entrepreneurs on the other hand benefit from our wide reach. We have enabled businesses and supported entrepreneurs and shall continue to do so.”
Jumia’s award comes just two months after Jumia (the online mall) merged with its sister service Kaymu (the online marketplace) to become Jumia Market in some African countries, including Uganda. The new Jumia Market facilitates digital inclusion even further – making it possible for anyone to become an entrepreneur on the platform, from big brands to small local sellers. On the customer side, buyers are now better informed about which sellers can be trusted and have good products (by checking a seller’s ratings; reviews; no. of followers; and endorsements from friends on the platform). Jumia Market has also gained the trust and support of African buyers by offering the option to pay cash on delivery rather than in advance.