How Effective is Assertiveness in communication?

Yesterday was great because we had to do a Facebook live “Fans discussion” chaired by Anne White Head (Founder at White Head Comms) and discuss more about the previous episodes of Chicken And Chips On NTV but one thing became the real area of concern and that is about effective in communication in a relationship, work places and amongst peers.

Chicken And Chips On NTV fans with Anne White Head

We have seen people lose jobs or break up because of that communication factor either it is taken with less concern yet it is the real gear in driving anything forward and what can be done to make it work.

Denise here is assertive

When someone is furious there are some control measures one should do like ignoring that person (effective but not 100% it has loopholes)

Hitting back so that you two are fired up perhaps the winner takes it all (Also not effective but can at times help)

The third and which will be our main area of discussion is exhibition of assertiveness in any given situation

After having serious discussions we had some time for selfies

So if you google about Assertiveness you will discover that it is a skill regularly referred to in social and communication skills training. Being assertive means being able to stand up for your own or other people’s rights in a calm and positive way, without being either aggressive, or passively accepting ‘wrong’.

So why have assertiveness in communication?

Because assertiveness is based on mutual respect, it’s an effective and diplomatic communication style. Being assertive shows that you respect yourself because you’re willing to stand up for your interests and express your thoughts and feelings. It also demonstrates that you’re aware of the rights of others and are willing to work on resolving conflicts.

Of course, it’s not just what you say — your message — but also how you say it that’s important.

Assertive communication is direct and respectful. Being assertive gives you the best chance of successfully delivering your message.

Looks like Bone And Clyde (Photo Credit: Derrick Kabuye)

If you communicate in a way that’s too passive or too aggressive, your message may get lost because people are too busy reacting to your delivery.” (Adapted from

Now the choice is ours to make sure this skill is instilled in us

We don’t have to stress

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dfcu Bank increases support to St. John’s Ambulance Uganda’s emergency medical services.


As part of its Responsibility & Sustainability program, dfcu Bank Uganda has today renewed its support of emergency medical services- announcing an increment in its financial contribution to St. John’s ambulance Uganda. The announcement was made during a press briefing at the St. John’s ambulance services offices on Buganda Road.

Addressing journalists at the event, dfcu Bank’s Head of Brand Marketing Communication, Jude Kansiime said the renewed commitment was the Bank’s way of increasing its support to what is a dire situation.

dfcu Bank_s Head of Brand Marketing Communication, Jude Kansiime (C) hands over fuel cards to Christine Kasirye, the National Executive Secretary, St. John_s Ambulance during the eve

dfcu Bank has been supporting the services offered by St. John’s Ambulance for the last 5 years. This support has been in the form of monthly fuel, which is a key need if an organization wishes to provide timely emergency medical services. Today, dfcu Bank is glad and honored to announce that we will both continue with and increase our contribution to this crucial service.”


“As part of the emergency support pillar under our Sustainability strategy,  I am pleased to announce that dfcu Bank will double our monthly contribution to St. John’s Ambulance Uganda- which will allow them to operate a second ambulance and in turn provide urgently needed emergency medical services to those in need,” Kansiime added.


“Lack of sufficient emergency services is one of the leading causes of death in Uganda. Less than 10% of patients are transferred to hospitals and clinics by ambulances, which results in tragedies that could have been prevented. This is why our commitment to St. John’s Ambulance is important to us as an institution- we see it as a way to give back and improve the quality of life in the communities in which we operate,” he continued.

Christine Kasirye, the National Executive Secretary, St. John’s Ambulance commended dfcu Bank for their continued and unwavering reinforcement to its operations.

“Over the last 5 years, dfcu Bank has proved itself a dedicated and stable partner to the work that we do. One of the key elements needed for the successful provision of emergency medical services is timely arrival to the scene of the emergency and thereafter to a hospital or clinic. The monthly fuel contributions from dfcu Bank have helped us save countless lives,” Ms. Kasirye said.

dfcu Bank_s Head of Brand Marketing Communication, Jude Kansiime (L) hands over a dummy cheque to Christine Kasirye, the National Executive Secretary, St. John_s Ambulance after maki

“By providing fuel for a second ambulance, dfcu Bank is giving us the ability and means to reach more patients, provide urgent medical aid and as a result, save more lives. On behalf of St. John’s Ambulance, I extend our gratitude to the management of dfcu Bank for their pro-active support of emergency medical services,” Ms. Kasirye concluded.


With the increased funding, dfcu Bank’s contribution to St. John’s Ambulance will add up to UGX 24,000,000/- per year.